Inlink has invested heavily in research to profile audience demographics and buyer behavior. Australia’s leading independent research company Roy Morgan has conducted detailed annual studies since 2001.

Inlink’s audience is truly unique:

• 83% of Inlink’s audience is aged 25-54
  Cashed up, light consumers of traditional media

• 98% of Inlink’s audience has internet access
  A perfect path to PC strategy

• 20% are directors or senior managers
  Strongest single access to Australia’s decision makers

• 38% of Inlink’s audience earn over $100,000 p.a.
  7 times higher than the national average

• 71% of Inlink’s audience are ABs
  Affluent consumers & influential decision makers

Click here further audience information